Tourism KwaZulu-Natal has appointed seasoned marketer, Mpho Mbuli, as Head of Marketing.
Mbuli joins the province’s tourism entity at a critical time, when the KZN tourism sector seeks to recover from the COVID-19 pandemic. She will be spearheading the tourism recovery plan for KZN and driving a focused strategy to reposition the KZN brand to global markets as the world begins to open.
Phindile Makwakwa, Acting CEO of Tourism KwaZulu-Natal said: “We are excited to welcome Mpho. She brings a wealth of destination marketing experience to the entity, and we look forward to gain, as the organisation and sector, from her expertise. She has come at the most critical time in the tourism sector as we are trying to rebuild the sector, revive our source markets and reposition KZN as a top tourism destination across the globe.”
Before joining Tourism KZN, Mbuli worked for Durban Tourism as Regional Marketing Manager. This means she comes with extensive experience in destination marketing, having been responsible for marketing in the European, African, and domestic markets. This will be of great value as she already comes with great relationships with key tourism players across the globe.
Mbuli said: “After many years of working in the tourism sector, I am pleased to join the Tourism KZN team. I feel honoured to be given an opportunity to lead my home province to a new tourism era. I look forward to engaging with our tourism stakeholders as we pave a way forward that will redefine and reposition KZN as a world-class tourist destination.”
Steyn takes the marketing reins at Kapama
Kapama Private Game Reserve has appointed Christiaan Steyn as the new Head of Sales and Marketing, effective December 1.
Previously Steyn was GM of Drifters Adventours. Some of his duties included driving the marketing, sales and branding and execution of the external marketing strategy. He holds a holds a degree in Cultural and Heritage Tourism from the University of Pretoria.
His career in the tourism industry spans more than 13 years.
Steyn, who hails from Pretoria, says: "It’s a privilege to be part of such a great team and I look forward to my time here at Kapama, building and expanding on the success of the past."
