Cendyn, a global innovator in CRM, sales, and revenue strategy for the hospitality industry, yesterday (September 29) unveiled its next-generation loyalty solution at HITEC, the world’s largest and oldest hospitality technology event.
eLoyalty, Cendyn’s full-service loyalty application, built uniquely for hotels, supports multiple programme types, including number of stays, number of nights, member recognition, birthdays, and surprise and delight moments. Powered by Cendyn’s intuitive content management system (CMS), eLoyalty provides hoteliers with a scalable loyalty solution that is fully configurable, regardless of the type of hotel or brand.
“The battle for loyalty is at an all-time high,” said Paolo Torchio, Chief Strategy Officer at Cendyn. “With data showing that those who participate in loyalty programmes are 80% more likely to choose a brand over its competitors, and twice as likely to recommend it to others, hotels must look to shift their emphasis from ‘serving’ to ‘adding value’ for potential loyal guests.”
The latest eLoyalty enhancements deliver benefits for hoteliers and their guests, offering SSO integration with multiple Internet Booking Engines (IBEs), access to member-only rates, seamless content and image control. All of which fuel a personalised and conversion-focused reservations process.
At the core of eLoyalty now lies an award-winning CMS that supports an all-new, reimagined member portal. For the first time, the combination of eLoyalty and CMS puts hoteliers in the driver’s seat to create timely, bespoke content and deliver an unparalleled user experience to drive loyalty adoption.
The updated member portal, using best-in-class design, provides a superior experience for each guest, allowing hoteliers to cultivate a rewarding experience for loyalty members. The CMS offers countless behind-the-scenes capabilities for hoteliers to maximise their reach, including complete control of on-page SEO, automated schema mark-up, canonical tags, automated XML sitemap, metadata, a powerhouse of data and analytics, and various booking engine configurations.
“Loyalty can come in many different formats, but ultimately, using it as a mechanism to enhance the guest experience and to incentivise guests to return and advocate for your brand is the goal. Today’s announcement is a pivotal step forward in Cendyn’s commitment for loyalty innovation in the marketplace,” said Torchio.
