In the post-pandemic era, airlines are constantly seeking new and creative ways to differentiate their products and give themselves a competitive edge.

Showing creativity, South African domestic carrier LIFT has reconfigured the first three rows on the aircraft to create a premium section‚ with special attention to detail‚ space and convenience.

Bookings for this product opened on August 30, and it’s available from October 10.

The airline describes the new on-board product as an “enhanced travel experience”. In a release, it says these rows have “industry-leading leg-room” and a good recline.

The carrier says it has created wider seating and converted the middle seat into an additional tray table, so premium passengers are guaranteed a window or aisle seat.

LIFT Premium travellers can make unlimited booking changes and are able to change or cancel their flight right up to one hour before departure without any penalties. Refunds are made into the LIFT wallet.

Every LIFT Premium ticket includes two 7kg pieces of hand luggage and two 23kg checked bags, plus one additional special or sporting equipment item. Seat selection is free.

Support at the airport includes dedicated check-in, fast-track security clearance, priority boarding and lounge access. On-board catering for Premium passengers will come on stream when government allows it under COVID-19 protocols; for now, it’s a Vida e Caffe voucher on board.

Signature Vida e Caffe coffee‚ additional baggage allowance and exceptional catering options are just a few of the favourite Premium perks. Premium travellers will also enjoy priority boarding‚ fast-track security‚ priority customer support‚ a dedicated check-in area and lounge access.