Kenya is looking to tap into the increasing global demand for leisure-related travel to complement the traditional MICE-related travel to the country.

According to Kenya Tourism Board CEO, Dr Betty Radier, tour operators are quickly taking advantage of conferences hosted in the country to offer travel packages to visitors.

“Business and leisure travel is the way to go and tour operators are making efforts to ease access to leisure attraction sites to visitors on short notice,” says Radier.

Combining business with leisure, she adds, is a trend noticed among business travellers lately, and that luckily the East African nation has all the attractions and tools to provide business and leisure tourism offerings.

Lake Victoria Tourism Association CEO, Charles Kataro, agrees, saying that combining business and leisure was the current practice world at a recent Africities Summit.

Kenya’s status as a top MICE destination has been on the rise lately, according to the Kenyan Business Feed.

This rise has been thanks to a number of factors, including improved infrastructure and facilities for conferences and information and communications technology.