The Kenya Tourism Board (KTB) has embarked on a joint month-long campaign with travel agents from India to promote the East African destination in several Indian cities.
The partnership with FCM Travel Solutions India and Yatra.com, an online travel agency and search engine, aims to build confidence in Indian travellers visiting Kenya.
The campaign is targeting regions across India, including Mumbai, Delhi, Gujarat and Bangalore.
“With the full resumption of commercial flights between the two countries, we are exploring avenues of collaborations with key partners in travel to ensure that Magical Kenya is on the radar of potential visitors. This campaign will ensure that we showcase the destination to millions of Indians who are looking for authentic experiences and adventures,” says KTB CEO, Dr Betty Radier.
“India remains a key market that, in the near future, could move from an emerging to a key source market,” Radier adds, according to Kenyan press.
Indian arrivals near pre-pandemic numbers
According to Kenya’s Tourism Research Institute, 15 419 Indian travellers visited Kenya in 2021 Q4, making it the fifth-highest source market for the region.
This is the highest recorded number of arrivals from India since 22 348 travellers visited in 2020 Q1.
From the beginning of 2019 until the end of 2021, 162 438 arrivals from India were recorded visiting Kenya, representing 5.52% of total arrivals in that period.
