Kenya, followed equally by South Africa and Tanzania, has received the most global enquiries for travel.
This was revealed in the first January Snapshot survey conducted by the African Travel & Tourism Association (ATTA) – which promotes tourism to African from all corners of the world – highlighting that while travel to Africa is in demand, confidence to actually travel remains 50/50.
ATTA will be taking a ‘snapshot’ at the end of each month from the perspective of accommodation providers, DMCs and tour operators to gain insight as to what is happening within the broader African travel and tourism industry. “Over the upcoming 12 months, the results will support identifying patterns as our industry re-starts, however gradually,” said ATTA CEO, Chris Mears.
A total of 429 tourism professionals from 38 countries participated in the survey which looked at, amongst others, who is travelling every month, how they’re booking, which destinations receive the most enquiries and what the lead time is for bookings.
Here are some of the highlights of the report
- The United States, United Kingdom and Continental Europe (specifically Germany) were highlighted as the top three international source markets.
- The domestic market was key for accommodation providers with the bulk of bookings being made direct.
- Lead in times for bookings were either last minute (both domestic and international) or 6-12 months in advance (international).
- Bookings are challenging to convert and flexibility for all parties is key.