World Travel Market Africa (WTM Africa) and the International Luxury Travel Market Africa (ILTM Africa) will adopt a hybrid format for the travel and tourism trade shows in 2022, allowing exhibitors to connect with buyers both at a live event and a two-day virtual event.

The hybrid format ensures that buyers and exhibitors can benefit from 22% more meeting time-slots than were previously available to them.

WTM Africa and ILTM Africa will be held live and in-person from April 11 to 13. As Africa’s only inbound and outbound travel and tourism trade show, the event will once again bring together exhibitors and buyers from across the globe to connect, exchange ideas, share news and discuss innovation within the travel and tourism sector.

The three-day live event in the host city of Cape Town is open to all travel trade professionals.

Recognising that some buyers might not be able to attend the live event, the event organisers have introduced a hybrid format for the show. The hybrid event will take place on April 4 and 5 and will only be open to exhibitors who are also attending the physical event one week later.

During the virtual event, exhibitors will be able to connect with buyers from around the world who are not able to attend the live event because of border closures, COVID regulations or simply a lingering unease to travel. One-on-one meetings as well as virtual speed networking sessions will be available on the same platform that was successfully used for ATW Virtual 2021.

The virtual event is exclusive to exhibitors and buyers only.

“Our focus has always been to ensure the best return on investment for our clients. Africa Travel Week 2022 will enable education and content sharing as well as networking, providing the opportunity to meet and discuss business, leading to contracts being signed whilst expanding connections,” said Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions.