The South African-based Giltedge Group has, with effect from July 1, consolidated all its travel brands under a single brand.
Giltedge will now have a renewed focus, integrating its travel offering, previously operated as separate divisions, into one brand, co-owned by its Directors Sean Kritzinger and Murray Gardiner, and French hotel group, Accor.
Says Kritzinger: “We have used the year to rethink, restrategise and bring our brands into one more streamlined and agile Giltedge. Our guests will now be exposed to the full suite of Giltedge travel businesses, from safari and golf to incentives and corporate travel.”
Retaining the professional expertise of these teams, Gardiner adds: “Our brands and specialist teams will continue to enrich lives through innovative and sustainable travel experiences. This integrated travel offering is leveraged through a culture of high-performance people and high-touch technology.”
Strong partnerships have been instrumental in Giltedge’s success and will continue to be, says Gardiner. “The incredible growth we have experienced these past two decades is a feather in the cap of our incredible extended team, including both valued suppliers and our global travel trade partners who share Giltedge’s commitment to our guests.”
Giltedge, which was established 20 years ago, has evolved into a group comprising Giltedge DMC, Giltedge Africa, Giltedge Golf, Giltedge Incentives, Giltedge International, Giltedge Ocean Islands – specialising in holidays and safaris to Southern and East Africa as well as the Indian Ocean Islands, FITs, group, outbound corporate and leisure, MICE and golf travel.