WILDOCEANS, a programme of environmental non-profit organisation WILDTRUST, has teamed up with sporting retailer, Mr Price Sport, to create a clothing range that supports ocean protection and health.
The WILDOCEANS programme works to protect and restore marine biodiversity and build resilience for people and nature. It aims to support community livelihoods, develop future leaders, generate scientific knowledge and establish advocacy and awareness campaigns.
“It has been such fun collaborating with the super-creative folks at Mr Price Sport,” says WILDTRUST Campaign Director, Lauren van Nijkerk. “They made us look at the ocean, and the work that we do, and how it could be translated into feminine and masculine merchandise concepts and designs, as well as consider what ocean life would resonate with children.”
WILDOCEANS is also known for its work in and around Marine Protected Areas, as well as a project working to increase protection of sharks, one of the most endangered species on the planet.
From every sale from the Mr Price Sport range with a WILDOCEANS branded tag, 10% is contributed to the work of this marine conservation programme.