The African Travel and Tourism Association (ATTA) has announced that Experience Africa, a B2B travel show focused on Africa, will return to London from June 21-23 next year.
The event will be managed by one of Europe’s leading media businesses for the travel and hospitality industry, Jacobs Media Group. The group’s multi-platform portfolio will enhance all aspects of the event through its comprehensive reach, covering print, digital and events.
Experience Africa 2021 will be held at the Stamford Bridge stadium in Fulham over three days, providing maximum opportunities for one-to-one meetings and networking. The seminar will focus on educational content driving Africa’s tourism revival post-COVID.
ATTA’s strategy, introducing an iconic new venue whilst partnering with a strong media operation, is primarily to enhance the profile of Experience Africa by attracting new international buyers.
“Experience Africa is a key brand and B2B feature in ATTA's portfolio. The intention is to build and develop the event to add value to businesses engaging with African tourism and support the rebuilding of the sector and we’re delighted to partner with JMG in looking to deliver this mission and enhance Experience Africa’s profile across the UK, Europe and Africa for the benefit of the industry and local communities,” said ATTA Chairman, Fiona Jeffery.