Durban has launched the ‘Reignite Durban’ initiative, focused on restarting the city’s tourism as lockdown level one was announced for South Africa.
On Wednesday evening (September 23), the city lit up some of its iconic buildings as part of this initiative.
Moses Mabhida stadium, uShaka Marine World, Elangeni Hotel and Umhlanga Pier, among others, were lit up in a display of colour to celebrate the ushering in of the summer season. Durban’s attractions and establishments have all implemented health and safety protocols and are ready to host visitors.
“The Reignite Durban initiative is an expression of readiness. We are ready to welcome visitors to the warmest place to be. Our Golden Mile is waiting for you. Our hotels and restaurants are ready to host you. Our iconic sites and attractions miss your curious eyes. Our loved and sought-after tropical climate is ready for you. Visit Durban and rediscover the magic of the warmest place to be,” said eThekwini Mayor, Mxolisi Kaunda.
In anticipation of increased tourist numbers, the city also launched its North Beach Tourism Office on September 24. The office will offer sightseeing tours with Ricksha Bus City Tours, an accessible way to see many of Durban’s major attractions in a short space of time.
“This gives visitors a reason to be there and something to rave about, both on and offline. We have also installed along the beachfront, social media photo frames where the public will be able to take pictures that will capture their memorable stay in our city,” said Deputy City Manager for Economic Development and Planning, Phillip Sithole.