Tanzania’s Ministry of Natural Resources and Tourism is set to sign a Memorandum of Understanding (MoU) with Emirates that will see the airline advertise Tanzania's tourist attractions in its aircraft from as early as May.
This will allow Tanzania's tourist attractions to be seen by 90 million passengers travelling with Emirates annually, says Dr Damas Ndumbaro, the Minister for the docket.
The Emirates aircraft will play adverts of the attractions while taking off, Dr Ndumbaro explains. In another development, he confirms that there has been an agreement to prepare five documentaries for Tanzania's main attractions, including Zanzibar, Serengeti, Ngorongoro and Mount Kilimanjaro.
Dr Ndumbaro is optimistic that passengers who see the adverts will be attracted to and visit the locations.
Most tourists who visit Tanzania do so for safari excursions, but through this agreement with Emirates, the country will have a chance to showcase its other tourist attractions such as beaches, cultural tourism, and more.
Badr Abbas, Emirates Director of Marketing, says the airline is ready to work with Tanzania in ensuring that the country's tourist attractions are known globally.
"After signing the agreement, we will ensure that the attractions are also put on our website and social media platforms," he adds.