South African Tourism has appointed Bronwen Auret as the new Chief Quality Assurance Officer, heading up the Tourism Grading Council of South Africa, effective July 1.
Auret is a seasoned business leader who has held executive and senior management positions in tourism, cinema and advertising. Previously, she was South African Tourism’s General Manager responsible for Brand & Marketing, a position she has held since February 2018.
Auret has in-depth knowledge and experience in innovation strategies, brand management, marketing operations and digital marketing.
South African Tourism’s Acting CEO, Mzilikazi Khumalo, said: “As the sector recovers from the COVID-19 pandemic, quality assurance and visitor experience have become even more important for travellers.
“So I am thrilled to have Bronwen at the helm of the Tourism Grading Council of South Africa and leading our efforts to ensure that visitors experience the best products that destination South Africa has to offer. I am confident that Bronwen will be successful in her new role.”
In her role as the Chief Quality Assurance Officer, Auret will be responsible for ensuring that destination South Africa has quality-assured graded establishments, promoting capacity building and supporting the development of industry participants as well enhancing the competency and integrity of the grading assessors.
“The pandemic has highlighted how important the tourism sector is for South Africa. We have an opportunity to inspire the tourism value chain and drive the prosperity of our sector through sustainable business, people and service. It is an honour to serve as the Chief Quality Assurance Officer for SA Tourism,” said Auret.