The African Travel and Tourism Association (ATTA) – a member-driven trade association that promotes tourism to Africa from all corners of the world – has launched an additional category of membership to solo operators.
“Aimed at bringing in a new and diverse type of African travel and tourism professional, the new category welcomes those who run their own business independently, are self-employed or are currently between jobs,” explained ATTA CEO, Chris Mears.
He said Solo Membership was a global membership and not country-specific, however applicants must have experience of working within the African tourism industry.
Membership, for example, would include independent consultants, private guides, web designers, photographers, copywriters, freelance consultants, solo retailers, independent representatives, public relations officials and more.
“We are not only here to provide a platform for African travel and tourism professionals, but to introduce a selection of relevant professional service providers to our members, as we believe they can add real value. By working together we can enhance our respective businesses and knowledge, especially relevant in our current situation,” added Mears.
ATTA serves and supports businesses in Africa representing buyers and suppliers of tourism product across 21 African countries and has over 630 members.