The African Association of Visitor Experiences and Attractions (AAVEA) will partner with South African Tourism to present its annual conference – set for August 20 – in a new virtual format this year.
President of AAVEA, Sabine Lehmann, said: “Having SA Tourism as a key tourism partner is an amazing honour. In the present COVID-19-related climate with international tourism recovery expected to be slow, domestic tourism will play a more important role than ever as our locals seek to connect with family, friends and social spaces.”
CEO of SA Tourism, Sisa Ntshona, agreed, noting that visitor experience played a crucial role in the tourism value chain and that it would play an even bigger role in the post-COVID-19 environment. “The virtual format that the conference is taking this year is incredibly exciting because it ensures that we are still able to connect and share insights that will contribute positively towards the recovery of our industry.”
Taking into account the effects of COVID-19 and the impact it would have on gatherings, AAVEA had taken the decision to scale down its normal two-day in-person conference to a one-day virtual meeting, said Lehmann.
“We think it is important to regroup and reconnect, now more than ever. We have always prided ourselves on bringing the attractions industry together through education, best practice, and practical ways of creating worthwhile visitor experiences and we look forward to doing all of that in a new format,” she said.