From May 4-7, the Mother City hosted the International Tourism Film Festival Africa (ITFFA). The event merged a competition between tourism films and documentaries from all over the world with activities focused on tourism audiovisual production.
In a vibrant Award Ceremony held at the Cape Town City Hall and presented by Denay Willie, founder of Rainbow Academy, 80 awards were announced across three sections: DOC&TV, Tourism International, and Tourism Africa.
In the DOC&TV section, Saving Seals (South Africa), conservation filmmaker and photographer Steve Benjamin, received the Grand Prix prize. The short film explores the history of the seal disentanglement program at the V&A Waterfront and the new technology enabling seals to be reached and disentangled.
Explore Uganda - The Pearl of Africa (Uganda) was honoured as the Tourism Africa Grand Prix. The promotional video produced for Explore Uganda invites the viewers to awaken their senses to the beauty, the natural sites, tasty food, warm people, and all the unique things that only can be experienced in this impressive land.
ITFFA aims to honor the best tourism films and documentaries from all over the world and stimulate the national and African audiovisual industry development. Its thematic categories cover different tourism segments, such as destinations, products, and services.
The festival’s fourth edition counted 315 entries from 55 countries. A diverse jury panel, which brought together professionals with expertise in marketing, tourism, and audiovisual markets, was dedicated to evaluating the audiovisual productions and defining the winners.