The Zimbabwe Tourism Authority (ZTA) has rejoined the International Congress and Convention Association (ICCA) after a two-year absence.

The reintegration, announced at the Incentive Business Travel and Meetings (IBTM) World event in Barcelona last month, will help to attract new conferences and conventions to Zimbabwe.

“It is a pleasure to have rejoined ICCA and we look forward to partnering with them in capacity-building programmes and marketing activities,” said Pauline Ndlovu, ZTA Acting Director of the National Convention Bureau.

ICCA was ready to conduct MICE capacity-building workshops together with the Zimbabwe National Convention Bureau to give the industry a boost to help improve knowledge of the sector, said Esmare Steinhofel, ICCA African Chapter Regional Director.

Lindiwe Rakharebe, Chairperson of the Durban International Convention Centre, which is also an African Chapter member, said they looked forward to having Zimbabwe take part in the upcoming 2020 ICCA events in South Africa, Innsbruck and China.

The meeting industry is one of the fastest growing sectors in tourism and contributes millions of dollars to the global economy. IBTM is one of the top MICE events where industry representatives and decision makers in the business tourism industry can gain visibility.