By SA Tourism

Every day we wake up to a collection of collaborations taking place across Africa. From multimillion-dollar maritime deals spanning the continent that have seen thousands of jobs being created, boosting our continent’s economic development, to a unique public-private partnership between a global computer manufacturing company and a University, to fast track access to world-class talent. Africa is indeed into collaboration and fruition.

As we continue with our powerful theme for Meetings Africa 2019 ‘shared economies’, we strongly believe this is the stance to advance and encourage collaboration in the MICE industry in Africa.  

“The theme translates to the realisation of cross-business trade exchange. This will create economies of scale in Africa and allow us to compete globally to market our continent as a business events destination. Meetings Africa carries our true African spirit: ‘I am because You are’. It’s a positive start and we have only just begun to scratch the surface of our theme,” says Amanda Kotze-Nhlapo, SANCB’s Chief Convention Bureau Officer.

Sharing and living within a community is an African way of life. The continent’s economic, demographic and infrastructural profiles all contribute to a viable environment for the ideas of ‘shared economies’ to take root and flourish.

As we immerse ourselves deeper into the meetings, incentives, conferencing and exhibitions, sector and become widely recognised as Africa’s number-one business events destination, we continue to unpack and encourage more shared economic partnerships that drive intra-African trade and co-create socio-economic solutions.

We are living in the Fourth Industrial Revolution, where the fusion of technology in business is blurring the lines between physical and digital disciplines. This is a revolution that brings global competitors into our markets, making it almost impossible for enterprises to work in isolation and still experience exponential growth.

As the African proverb goes: “If you want to go fast go alone, but if you want to go far go together.” While there is quality in what your business has to offer, building a competitive force that will stand the test of time in this interconnected universe relies not only on what you can offer but also on what you can offer given true collaborations.

Meetings Africa is about knowledge sharing, a discovery of where your business could go, and closing deals with the hundreds of potential partners.