Synergy Business Events has, following an official tender process in compliance with Public Finance Management Act and National Treasury regulations, been appointed by South African Tourism to service both Africa’s Travel Indaba  and Meetings Africa for the next three years.

Synergy Business Events is an exhibitions and events company that is 60% owned by Tiisetso Tau (of Tau Management Consulting), with additional shareholding by Scan Display and the Scan Display BEE Trust.

The newly inked three-year partnership with this experienced and capable service provider is further testament to South African Tourism’s mandate of sustainably empowering black-owned businesses, says South African Tourism CEO, Sisa Ntshona.

The Meetings Africa 2018 trade show is themed ‘Shared Economies’, alluding to the importance of the collaborative efforts of destination marketing organisations, the travel trade, media, governments and other stakeholders to work toward a transformed African economy.

Ntshona adds: “Meetings Africa 2018 will draw together players from the broader African continent under its strategic positioning of Advancing Africa Together, and aims to attract more regional and international business events to our shores. This will, in turn, boost tourism revenues and create more sustainable jobs for our country and our continent.”

Meetings Africa 2018 will take place on February 27-28 at the Sandton Convention Centre in Johannesburg, preceded by the Business Opportunity Networking Day (BONDay), dedicated solely to exhibitors, on February 26.

Africa’s Travel Indaba will take place from May 8-10 at the Inkosi Albert Luthuli International Convention Centre in Durban.