South Africa was recently awarded the Star All-Round Destination accolade in the Travel Bulletin Star Awards, the UK’s most prestigious awards programme, which was held at the Langham Hotel in London.
The awards were voted for by UK travel agents.
SA was also a finalist in four other categories, including Star Adventure & Activity Holidays Destination and Star Cultural & Heritage Holidays Destination.
The UK is one of South Africa’s most important source markets. Between January and May 2017, the country welcomed 209, 891 tourists from the UK, a 2.5% increase compared with the same period last year.
The country was also recognised in several categories of the Condé Nast Traveller Readers’ Travel Awards 2017, held earlier this month in London. Readers were asked to rate their favourite countries, cities, islands, hotels, spas, airlines and tour operators.
Singita Sabi Sand in Mpumalanga was the winner in the Overseas Holiday Hotels category in the Middle East, Africa and Indian Ocean region. Ellerman House Cape Town, Londolozi Game Reserve, Belmond Mount Nelson Hotel Cape Town, Bushmans Kloof Wilderness Reserve & Wellness Retreat, One&Only Cape Town and Cape View Clifton Cape Town were also listed in the top 20.
In the Countries category, South Africa was awarded sixth place, while Cape Town was voted seventh in the Overseas Cities category.
South African Tourism Hub Head: UK & Ireland, Tolene van Der Merwe, says: “We’re absolutely delighted that South Africa’s offering has been recognised by so many awards this week from the UK travel industry, key partners in the trade as well as holidaymakers themselves. It really underlines what a fantastic array of experiences our beautiful country has to offer. As we work toward contributing to achieving our 5-in-5 strategy of adding five million more arrivals to South Africa within the next five years, we’re looking forward to continuing to put South Africa on every UK traveller’s wish list in 2018 and beyond.”