Bushtracks Africa is launching a new app. On October 1, the Victoria Falls-based company will launch Victoria Falls Activities, designed to help tourists book key activities and attractions in the area.

The app will be available on Google Play and the Apple App Store, compatible with both Android and Apple devices.

Megan Conn, Bushtracks Africa Brand Manager said: “As the travel industry becomes more technology-based, we thought developing an instant booking system in the form of a downloadable app would be the perfect way to offer people visiting our area a convenient way to experience what the region has to offer in the way of unique activities.”

Guests will be able to make bookings for all Bushtracks’ signature activities, including the Premium and Classic river cruises, steam train experiences and Chobe National Park day trips.

The app will also allow guests to book white-water rafting, canoeing, abseiling, excursions to the Elephant Café, a tour of the Victoria Falls, dinner at The Boma and many other activities.

Conn said: “This app is the first of its kind in the area. As far as I am aware there are no similar apps that offer the same service and convenience in the area.”