A new tourism initiative – Project Hope Travel – has been launched with the support of 26 African countries. This is a public-private partnership to prepare for a new reality of the travel and tourism industry after COVID-19.

Project Hope Travel was launched to shape ‘tomorrow’s tourism’ and help industry find resources and assistance as it battles ‘a tough reality’. It was developed at a board meeting by the COVID-19 task force meeting of the African Tourism Board (ATB).

“As Africa is speaking with a united voice in curbing the scourge of the pandemic, this is an encouraging endeavour in a crisis that has driven the west and the east to shift their priorities,” said Chairman of the ATB, Cuthbert Ncube.

“Together we will succeed and become stronger. Project Hope Travel is Africa’s contribution to the world of tourism.”

The initiative has brought together leaders in the global tourism industry on its Task Force Board, such as Kenya’s Cabinet Secretary of Tourism and Wildlife, Najib Balala; Managing Director of Reed Exhibitions, Carol Weaving; and Eswatini Minister of Tourism & Environmental Affairs, Moses Vilakati.