The Western Cape tourism industry has launched a marketing campaign to promote the region as a family-friendly destination, encouraging tourism partners to take part.
The campaign – “Come to Cape Town and the Western Cape, where kids stay free!” – comes on the heels of the announcement that the UBC (Unabridged Birth Certificate) requirement has been scrapped for foreign minors travelling to South Africa.
“To ensure the impact of the UBC requirement is immediately reduced ahead of the upcoming tourist season, the Cape Town and the Western Cape tourism industry will be launching a collaborative marketing campaign in celebration of the long-awaited change,” the Western Cape Provincial Minister of Finance and Economic Opportunities said in a statement.
The marketing campaign will launch in January. Participating partners will offer all children free accommodation over a specific period. Founding partners of the campaign are Cape Town Tourism, SATSA, FEDHASA Cape, Tsogo Sun, The President Hotel and Wesgro.
“This campaign is not limited to the accommodation sector only. All businesses that wish to celebrate the removal of the unabridged birth certificate rules are welcome to join. Tourism trade who would like to take part can send an email to firstname.lastname@example.org for further details.”