Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) in Cape Town has created a constantly changing and immersive map on Instagram that guides visitors through the galleries.
The concept was developed with the help of the team at M&C Saatchi Abel.
The Insta Map gives visitors an overview of what is exhibited on each floor, where key artworks are located and how to find the museum’s amenities.
It also enables them to take a two-hour Instatour of must-see pieces and gives them a guide to the most Instagrammable spots in the museum.
To access the Insta Map, visitors can scan the QR codes posted around the museum or go directly to the dedicated Instagram page @zeitzmocaa.map and start exploring.