South Africa has been named the best safari experience in Africa, at the Safari Awards Africa 2019.
“The importance of this award is that it sets us apart from all the other safari destinations, as we have the unique advantage of being able to showcase our world-class ocean safaris with our incredible land safari offerings. Being awarded this prestigious accolade is a true honour,” says Bradley Brouwer, Head of Global Trade for SA Tourism.
The awards are endorsed by Safari Guild, a travel buyer organisation run by its travel professional members, which has 6 500 buyers into Africa, and generates $3.5bn a year.
“The Award is a massive endorsement for South Africa as it tells agents that the Safari Guild is saying they love the South African product and that the country is a great destination,” says Henry Hallward from Miranda Travel Group and non-executive director of travelexpo360.com – sponsor of the awards.
Entries were judged over a week, after agents and clients nominate and rate them online. “Only experiences with a rating over a set number become visible to the judges,” said Hallward.
The platform has worked closely with SA Tourism on Africa’s Travel Indaba, promoting it before and during the show.