Fair Trade Tourism (FTT) and the World Fair Trade Organisation (WFTO) have partnered to implement ‘Source Fair Trade’, a business-to-business marketing campaign to promote South African-made WFTO-guaranteed goods to the local tourism market.
Ana Lemmer, interim CEO of FTT, says: “It will be a six-month campaign, launched in April to be concluded in October 2019, and will include a number of promotional activities. In particular, a discount to all Fair Trade-certified businesses opting to purchase WFTO-guaranteed products will be offered for the duration of the campaign. We will also host a roadshow toward the middle of the year, featuring training on proven ways to leverage sustainability efforts – like sustainable sourcing for instance; in adding value to the brand of your tourism business.”
Locally produced WFTO-guaranteed products include luxury handmade bath and body products, organic rooibos and honey bush tea, ethically produced spices and sauces, ethically traded fashion apparel and accessories, unique homemade candles and Christmas crackers. “In fact, all of these products are suited to the tourism industry in being offered as part of the hosting experience or to resell in curio shops etc. and we believe represent clear value-adds from a branding perspective,” says Musa Mpofu, WFTO Project Officer for South Africa.
“Through the Fair Trade Tourism Standard, we advocate for the procurement of locally produced, ethically traded goods, so it makes sense to support local South African businesses that are mission-led to put people and planet first,” adds Lemmer.