Zanzibar has launched an organising committee that will oversee the preparations of the second Zanzibar Tourism Show, scheduled to take place between September 26 and 28 this year.

Zanzibar Tourism Minister, Mahmoud Thabit Kombo, who spoke during the launch of the organising committee, said it would ensure that the exhibition was successful. The committee would also be involved in advertising the exhibition both locally and internationally, to motivate tourists to visit the island.

Kombo said the exhibition was expected to be bigger this year than the previous year, which attracted over 4 000 visitors, 150 tourism companies and 100 international buyers from 17 countries.

The show is part of the government strategy to promote tourism in Zanzibar, which is famous for beach and marine tourism.

The Zanzibar Tourism Show is the country’s leading tourism business platform that showcases current tourism offers, first-hand expert knowledge from industry players and significant networking opportunity to all participants.

Zanzibar is aiming to increase the number of international tourists annually, from the current 376 000 to 500 000 by 2020, as tourism accounts for more than 80% of its foreign revenue collections.