With a growing luxury travel sector, unique destinations and authentic cultural experiences, the African continent is primed to be one of the prominent destinations for luxury travellers in 2019.

“Predicted to reach a worth of over US$1.1 billion by 2020 (according to Allied Market Research), the global luxury travel market is growing at an exponential rate, showing more potential that has been seen in the past decade and demonstrating the potential for Africa as a luxury destination,” explains Megan Oberholzer, Portfolio General Manager – Travel, Tourism and Sports at Reed Exhibitions, South Africa.

As luxury travel experiences have evolved, ILTM Africa has a new venue planned for 2019 – Kirstenbosch National Botanical Garden in the host city of Cape Town.

The luxury travel trade show is set to take place between April 7 and 9, kicking-off at 09h00 and ending at 17h00 every day.

“Not only have we upgraded our venue for ILTM Africa, but we have also improved the show’s look and feel, as well as its networking events, thus ensuring that all of our buyers will experience some of Cape Town’s top luxury hotels and restaurants while visiting,” says Oberholzer.

The Kirstenbosch National Botanical Garden is one of South Africa’s renowned Unesco World Heritage Sites and offers a memorable natural experience for visitors to Cape Town. The garden lies on the eastern slopes of Table Mountain and is one of the few places where unique and protected species of fynbos thrives.

The move to a new venue is part of ILTM Africa’s initiatives to create a more experiential event, allowing attendees to enjoy their surroundings while creating a productive environment on which to do business.

The ‘language of luxury’ will be top of mind, with Anthony Berklich from luxury lifestyle blog, Inspired Citizen, as the keynote speaker for the event. Berklich’s experience as an international journalist and traveller will help attendees understand the latest trends in the luxury travel market and what travellers are looking for when booking their next getaway.

Berklich, the founder of the luxury lifestyle blog, Inspired Citizen.