Sarova Hotels has introduced its new upscale brand, Sarova Signature Collection, which gives guests an unparalleled luxury experience in exclusive and serene locations.

Credits: Sarova Hotels Spirit of the Masai Mara.

The first property under the Signature Collection brand is Spirit of the Masai Mara, a boutique lodge on the private Siana Conservancy in Kenya. Sarova Hotels took over management of the Spirit of the Masai Mara in April this year.

Credits: Sarova Hotels Spirit of the Masai Mara.

The lodge comprises 10 well-appointed luxury suites, built on solid stone structures that blend traditional materials with contemporary design. Each suite features a large lounge with a private bar, a spacious bedroom with an en-suite bathroom fitted with a tub and shower, and guests can enjoy panoramic vistas from their private verandah overlooking the Siana Conservancy.

Credits: Sarova Hotels Spirit of the Masai Mara.

The new brand seeks to appeal to the discerning international and domestic traveller yearning for an exclusive and luxurious experience. The Spirit of the Masai Mara offers a high level of service and culinary expertise, and unique experiences that resonate with guests’ expectations of luxury and exclusivity.

Spirit of the Masai Mara is the first of several boutique products that Sarova Hotels aims to bring under its new high-end brand, with the intention of offering guests an array of choices under the Signature Collection.

“Today’s customers are looking for different and positively memorable experiences when they stay in a hotel or a lodge,” says Jimi Kariuki, MD of Sarova Hotels. “Our focus as a business will be to continue to understand these changing trends and new market segments better, and to become more customer-centric in our service delivery. Sarova Signature Collection is the beginning of this journey.”