South African Tourism is hosting a Roadshow in The Netherlands from October 29 to November 2, to showcase fresh products to assist Dutch travel agents to sell the country as a prime destination.

The SA Tourism team in The Netherlands will travel with 25 South African products through the country, creating exposure for South Africa’s tourism industry, visiting Amsterdam, Zwolle, Dordrecht and Amersfoort.

It is also hoped that the roadshow will introduce the South African trade to the Dutch travel industry, as well as help South African tourism industry players increase their understanding of Dutch travellers and their needs.

South African products interested in participating in the roadshow can contact Marco Jonk on for more information. Deadline for registration is 17h00 on August 3.