West Coast Way will launch a new sightseeing route this week. The Cape Way circular route will kick-off at the upcoming World Travel Market, to be held at the Cape Town Convention Centre from April 18-20.

The Cape Way circular route will encompass 28 destinations around the Western Cape, starting at the V&A Waterfront and ending in Durbanville. Stops along the way include popular destinations like Robben Island and the District Six Museum, the penguins at Boulder’s Beach, and the South African Foundation for the Conservation of Coastal Birds at the Rietvlei Nature Reserve. Activities like shark-cage diving at Gansbaai and whale watching at Hermanus will be included. The route will also visit lesser known sights like Lookout Hill in Khayelitsha and Mamre Werf, north of Cape Town.

“In addition to showcasing some of our famous attractions, the new route also takes visitors to some wonderful stops that are not always first on everyone's list when visiting the Cape – but should be – like the Tygerberg Nature Reserve or the Nuy Valley. The route then heads up the coast to include small towns such as Pringle Bay, Betty’s Bay, Ceres and Malmesbury,” explains Carmen Lerm, Founder and CEO of West Coast Way.

“We are very proud of the new Cape Way route which directly connects central Cape Town to the outlying West Coast and remote towns and attractions – making it so easy for visitors to now explore these areas and connect to the other West Coast Way routes on offer.”

West Coast Way was launched four years ago and focuses on destinations within the Cape West Coast area. On the popular ‘road trip with the most twists’, visitors can explore a unique collection of more than 101 destinations along themed routes. The new Cape Way Route will be added to the organisation’s growing list of planned road trips.

The route is aimed at both local and international tourists. Visitors can mix and match selected stops from the various routes to suit personal tastes, and spend as long or short a time as they wish exploring all that the Cape has to offer, says Lerm. There is also the option to book a guided tour through West Coast Way for some of the routes.

The Cape Way Route has been endorsed by Shadow Minister of Tourism, James Vos, who notes the growing effect of this kind of tourism on local communities. “These West Coast Way tourism routes also lead to the development of local enterprises, increasing the demand for goods and services, and contribute to employment.”

The new route will be launched at the West Coast Way stand (J09) at WTM. For more information, visit West Coast Way’s website here or find them on Facebook and Twitter at @WestCoastWaySA.