SA Tourism and The Netherlands will host the sixth annual roadshow in Amsterdam, from October 30 to November 3.

The roadshow will reintroduce the South African trade to the Dutch travel industry, as well as give important insight into Dutch consumers and their travel needs.

Expected to attend are about 40-50 travel agents per location, and about 30 operators/product managers on the last day of the roadshow.

As in previous years, the aim is to showcase fresh and inspiring products to the Dutch travel agents and tour operators, enabling them to book their clients’ trips to SA.

The SA Tourism team will travel with a maximum of 20 SA products through four cities in The Netherlands – Amsterdam, Zwolle, Dordrecht (Rotterdam) and Amersfoort.

For more information, or to participate in the Dutch Roadshow, please contact Marco Jonk at