The relationship between tour operators and suppliers is a crucial element in the supply chain. Some operators view suppliers as an extension of their own sales team. But others report feeling underappreciated.

Poll

Do you feel valued by your suppliers?

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Last week’s poll: Will you be there?

Last week we asked readers if they would be attending WTM Africa, which took place in Cape Town. The largest number, 38%, said no; 28% said they attended as visitors; 20% as exhibitors; and 14% attended as buyers.