Anew Hotels, a newly established hotel group, has entered the tourism and hospitality space, with two hotels falling under its brand. The hotel group is headed up by CEO, Clinton Armour.

From July 1, Protea Hotel Hluhluwe and Safaris and Ingeli Forest Resort will fall under Anew Hotels. The properties will be renamed Anew Hotel Hluhluwe and Safaris and Anew Hotel Ingeli Forest and Spa.

Armour became involved in the hospitality industry about five years ago when he took over from his sister as the owner of Ingeli Forest Resort. “This is where I learned all about the hotel industry, and where the passion grabbed me,” he added. About 18 months ago, Protea Hotel Hluhluwe and Safaris was acquired by the group, which was also previously owned by Armour’s family.

The group plans to attract a mix of both corporates and leisure travellers. “Our vision for this is to be a unique and personalised hotel group that focuses on the people,” said Armour.

Plans to acquire more properties and expand the brand’s presence include venturing into cities such as Durban, Umhlanga, Johannesburg and the Kruger area. Armour said that if presented with the right opportunities, expansion beyond South Africa could even take place.