Growing South Africa’s business events sector is essential in order to increase the contribution of tourism to the country’s GDP.

Tourism currently contributes 3% directly to GDP, and creates about 700 000 jobs, but indirectly its impact is far higher (at least 9% of GDP) if one takes into account feeder industries such as transport, agriculture and infrastructure development.

SA Tourism CEO, Sisa Ntshona, wants to grow this to a double digit figure.

Focusing on the business events part of the tourism sector which includes Meetings, Incentive trips, Conferences and Exhibitions (MICE), research recently done by South African Tourism shows that in 2014 the international MICE industry supported some 267 600 direct and indirect job equivalents in South Africa, and approximately 280 555 in 2015.

South African Tourism together with Tourism Update will host a webinar at 12h30 on Friday, February 24, where Ntshona will be joined by Amanda Kotze-Nhlapo, Chief Convention Bureau Officer South Africa National Conventions Bureau (SANCB).

Ntshona and Kotze-Nhlapo will share South African Tourism’s strategy to grow this sector. They will also engage with industry on the support offered by the bureau to secure meetings and events.

Ntshona has committed to engaging with the industry in a series of webinars with the aim of sharing information and ideas to drive inclusive growth in the sector.

To register to participate in the webinar, click here.